Where tech, culture,
and healing converge.

I'm Woohee (Elise) Kwak — a Korean immigrant, tech product leader with 20 years of experience, training as a Licensed Clinical Mental Health Counselor (LMHC), and becoming a Certified Yin Yoga teacher. My work lives at the intersection of Human-Centered AI in Mental Health, somatic-based healing, and Ethical Innovation in Counseling.

Woohee (Elise) Kwak
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LMHC in Training Specializing in tech professionals & somatic healing
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Data & CX Platforms Personalization, experimentation & product-led growth
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Yin Yoga · Somatic Certified teacher, coming Summer 2025
Free Interactive Tools
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RAIN Micropractice Live

A guided 5-minute grounding practice for high-stress moments.

Try it →
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Identity Exploration Tool Soon

Examine the roles, values, and stories shaping how you see yourself.

Coming Soon
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Burnout Self-Assessment Soon

Understand your burnout profile with personalized next steps.

Coming Soon
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Values Clarification Exercise Soon

Surface and make meaning from your core values during life's turning points.

Coming Soon
See full tool details ↓
Woohee (Elise) Kwak

Twenty years of tech.
A lifetime of listening.

I grew up in Seoul and moved to the US in my early twenties — carrying with me a deep cultural rootedness and the disorienting, clarifying experience of starting over in a new world. That journey shaped everything: how I listen, what I notice, and why I care so much about the stories people carry inside them.

I've spent 20 years in tech as a Product Manager — building customer experience and data platforms, driving personalization, predictive modeling, and product-led growth. Now I'm training to become a Licensed Mental Health Counselor (LMHC), rooted in an existential-humanistic, narrative approach. I have deep, firsthand empathy for high-pressure professional environments — the always-on culture, identity wrapped up in performance, the quiet erosion of inner agency. And I understand intimately what it means to navigate between cultures, to translate not just language but whole ways of being, and how profoundly that shapes identity and belonging. I'm especially drawn to adults navigating identity questions, career transitions, and existential reevaluation — and committed to integrating AI into care thoughtfully and ethically, to extend the therapeutic relationship, never replace it.

20+
Years in Tech Product Management
Now
Pursuing Counseling Licensure
Soon
Certified Yin Yoga Teacher

Three callings, one person.

Rare expertise spanning tech leadership, clinical psychology, somatic healing, and ethical AI — each path deepening the others, all in service of the whole person.

Mental Health Counseling

Training as a Licensed Mental Health Counselor (LMHC), rooted in an existential-humanistic, narrative approach. I work with adults navigating high-pressure professional environments, identity and existential concerns, and later-stage career transitions — helping people reconnect with their inner agency and author a more meaningful story.

Existential-Humanistic Narrative Therapy Anxiety & Burnout Identity & Meaning Career Transitions Tech Professionals
View Services →

Product Management

20 years leading product at the intersection of customer experience and data. I've built and scaled customer data platforms, driven audience targeting, personalization, and predictive modeling, and designed experimentation frameworks that move the needle on growth. My north star has always been the same: deeply understanding people, then building systems that serve them.

Customer Experience Data Platforms Personalization Predictive Modeling Experimentation Product-Led Growth
Get in Touch →
Coming Summer 2025

Yin Yoga & Somatic Healing

Becoming a Certified Yin Yoga teacher this summer, with a deep passion for somatic-based healing. I believe the body holds what the mind cannot always name — and that stillness, breath, and slow-held poses can unlock what talk alone cannot reach. I'm weaving this into an integrated mind-body approach to care.

Yin Yoga Somatic Healing Mind-Body Integration Trauma-Informed Yoga + Therapy
Get Notified →

A space to reclaim
your own story.

Rooted in an existential-humanistic, narrative approach — I help adults reconnect with their inner agency, explore what truly matters, and author a life that feels authentically theirs. With 20 years inside the tech world, I understand the invisible pressures that make this hard.

01 High-Pressure Professionals

For adults navigating anxiety, stress, and burnout in demanding work environments. I bring firsthand understanding of performance-driven cultures — the pressure to perform, the cost of constant context-switching, the struggle to honor your inner life while meeting external expectations.

02 Identity & Existential Concerns

For those sitting with deeper questions — about meaning, values, purpose, and who they are beyond their role. Drawing on existential-humanistic and narrative approaches, we explore what you want your story to say, especially during periods of transition or disorientation.

03 Career Lifespan & Late-Stage Transitions

For professionals in later stages of their career — experiencing disengagement, reevaluating professional identity, or preparing for retirement. I offer a thoughtful, non-prescriptive space to process what's ending and what might be beginning.

04 Anxiety, Stress & Burnout

Grounded in an existential-humanistic lens, we work not just to manage symptoms but to understand what your anxiety or exhaustion is trying to tell you — and what it reveals about the values and pressures shaping your life.

05 Somatic & Yin Yoga Integration Summer 2025

Drawing on Yin Yoga and somatic-based healing, I offer an integrated mind-body approach to care — for clients who sense that stress, trauma, or emotion lives not just in their thoughts, but in their bodies.

06 Human-Centered AI in Mental Health

Consulting for practitioners, product teams, and organizations exploring Integrative Mental Health & Technology — building tools that expand access and continuity of care, grounded in Ethical Innovation in Counseling.

Existential-Humanistic.
Narrative. Somatic-Informed.

My primary theoretical foundation is existential-humanistic — I believe you are the author of your own story, and that real change comes from reconnecting with your capacity for choice, meaning, and agency. I integrate narrative therapy to help you examine the stories that have shaped you, and identify which ones are truly yours.

I'm particularly drawn to the intersection of inner life and outer pressure — how performance-driven cultures can quietly erode a person's sense of self, and how counseling can be a space to reclaim it. My 20 years in tech means I speak your language, and my commitment to Ethical Innovation in Counseling means I'm thoughtful about how AI can extend — never replace — the human relationship at the center of care.

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You are the author

Rooted in narrative therapy, we examine the stories shaping your life — and ask which ones you actually chose, and which ones you want to keep.

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Inner agency over performance

I help you distinguish between what you truly value and what you've internalized from high-pressure environments — so you can act from the inside out.

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Meaning, not just symptom relief

We work existentially — exploring what your anxiety, burnout, or restlessness is revealing about your deeper needs, values, and sense of purpose.

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Body as a doorway

Informed by somatic healing and Yin Yoga, I recognize that the body holds what words can't always reach — and we work with the whole person, not just the mind.

Prototypes for the
examined mind.

Experimental tools built at the intersection of clinical practice and Human-Centered AI — designed to extend reflection, self-awareness, and care beyond the therapy hour.

Live
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Mindfulness

RAIN Micropractice

A gentle, step-by-step guide through the RAIN mindfulness technique — Recognize, Allow, Investigate, Nurture. Designed for high-stress moments when you need grounding in under 5 minutes.

RAIN · Mindful Self-Compassion (MSC)
Try the Tool →
Coming Soon
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Identity

Identity Exploration Tool

A guided reflection experience to help you examine the roles, values, and stories that shape how you see yourself — and how you want to. Draws on narrative therapy and values-based inquiry.

Narrative Therapy · Values Clarification
Try the Tool →
Coming Soon
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Burnout

Burnout Self-Assessment

A thoughtful, research-informed self-assessment for tech professionals to understand their burnout profile across emotional exhaustion, depersonalization, and sense of efficacy — with personalized next steps.

Maslach Burnout Inventory (adapted) · CBT
Take the Assessment →
Coming Soon
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Values

Values Clarification Exercise

An interactive exercise to help you surface, rank, and make meaning from your core values — especially useful during career transitions, major decisions, or moments of inner conflict.

Acceptance & Commitment Therapy (ACT)
Try the Exercise →

These tools are prototypes in active development — built with care, grounded in evidence, and designed to complement (never replace) professional support.

Interested in collaborating? →

Thoughts at the intersection.

I write about consciousness, meaning, mental health, and what it means to be a whole human in a demanding world. Published on Substack.

Consciousness

Breathing with the Unknown: Consciousness and the Shape of Meaning

When the structures that once organized our sense of purpose fall away, what remains? Drawing on Cast Away, attachment theory, and cosmology — a reflection on meaning, fear, and learning to live without guarantees.

Read on Substack →
Somatic · AI

Attunement: The Human Foundation We Cannot Outsource to AI

Why nervous system balance matters for clarity, longevity, and the future we are shaping — and why our capacity to feel, attune, and transform that into meaningful connection is something no AI can replicate.

Read on Substack →
Read all essays on Substack →

Let's start a conversation.

Whether you're exploring therapy, interested in product collaboration, or just want to connect — I'd love to hear from you. No pressure, no scripts.

Send a message